Getting more patients is one thing, convincing them to stay is another.
This is not to say that effectively marketing to prospective patients is easy; it takes intelligent strategy, significant resources, and timely investment. However, the work only begins the minute a new patient arrives at the welcome sign of your clinic.
In a patient’s first appointment experience with your physicians, at your practice, every element of your work is up for scrutiny: wait times, administrative friendliness, technological adaptations, medical history awareness, physician presence, facility cleanliness, follow-up communication, etc.
So much goes into impressing patients enough to cement their loyalty to your practice, and each of the elements deserves equal effort as you implement your most effective marketing strategy. Let’s look at the most effective ways to get more patients and make sure they’re coming back for all their healthcare needs.
How to Get More Patients Into Your Practice and Keep Them There
To optimize patient numbers and retention, we can focus both on ways to get patients into your clinic and ways to ensure they stay. First, we bring our attention to inviting patients into your practice.
How to Get More Patients
There are so many physicians and practices vying for your prospective patients’ attention, so it is imperative you do everything you can to play with and to rise above the competition. Be sure to improve upon the suggestions listed below.
Work on a good, local reputation
What previous and current patients have to say about your practice goes a long way in marketing and referrals. If you have old patients, old partnerships, or old vendors, reach out and see if you can bring your relationship to the present.
If you operate in a small community, create events to become a neighborhood leader in wellness; partner with other local and like-minded establishments to boost your reputation and get the word out about your practice.
Get on social media, invest in online advertising, get a PPC rhythm, extend your marketing campaign digitally, prioritize patient reviews. While your traditional marketing efforts might suffice for audience attention, prospective patients need a way to find you online.
Make every aspect of patient visits as convenient as possible
Serve your patients as though you want to make their lives as easy as possible. When the time comes to recommend your practice, patients invariably think back on how easy it was to make an appointment, transfer records, and communicate with insurance before passing along your name to a friend or a colleague.
Use social media
Social media might feel out of your medical realm, but it’s not! There are countless ways to connect with consumers on their platform of choice – share tips on fitness, well-being, meditation, rest, breathing, or upcoming wellness events. If you can approach consumers on social media in a friendly way, you can count on your followers to remember your name when they need an appointment.
Invest in a physician liaison
Hiring a physician liaison is one of the best investments you can make because a liaison knows how to pitch your practice to the right people. Arm your liaison with adequate training and reachable goals so that you can work together to achieve the results you desire.
Keep branding consistent
In all marketing, advertising, and referral messaging, make sure that your brand voice and culture remains consistent.
Set goals and track ROI
Before embarking on creative marketing outreach, set goals that you can work toward achieving, and devise a system for measuring ROI for each extended effort. Check in monthly or quarterly to verify which marketing tactics are profitable and which need to be reconsidered.
Running a competitive analysis every month or quarter can keep your practice from falling out of view of prospective patients. Monitor your competitors to ensure that you are implementing sufficient social media activity, offering comparable rewards, and remaining relevant in your medical niche.
Now that you have an understanding of how to get patients into your clinic, we can turn our attention to ensuring they return for the follow-up and for any relevant needs in the future.
How to Keep Patients in Your Practice
Getting patients to return tends to be the more impressive pull when it comes to marketing in healthcare and medicine. Follow the advice listed below to improve your patient experience, and consequently, increase patient retention.
Communicate to connect
The moment a prospective patients visit your website, initiate some sort of dialogue, be it email outreach, text, or a phone call. You do not have to be incessant or sales-oriented to effectively show your responsive and caring nature; just make it clear that you are available and ready to help.
Stay in contact between appointments
Follow-up after appointments. Check-in with your patients to see how everything went, to double check the next appointment time. and to follow through with any advice or research you’d promised at the previous appointment. When patients know you care about them, they trust you to remain responsible for their health and wellness.
Use surveys and ask questions during the in-office time
Patients often feel that filling out a survey is more of a favor to you than it is to them, so give back by catering to their responses, and putting their requests and feedback into practice at your clinic.
Optimize practice environment
Your clinic should be clean, inviting, professional, and indicative of the highest healthcare service. Check-in with your patients as they wait, offer refreshments or edutainment and ensure that your administrative staff is warm, welcoming, and helpful.
Reduce wait times
The shorter your wait times, the more apt patients are to schedule a second appointment. Reduced wait times show you care, show that you prioritize patient experience and operate efficiently.
Always improve reputation
Even when you are the leader in your healthcare niche, you can do better. Practice being proactive in your community, in serving your patients outside of appointments, in investing in training and education for physicians and employees, and always monitoring your reputation online and through word of mouth.
Take care that your reputation precedes you, and your patients will always trust that they are in the right hands.
As you check off the list of ways to improve patient experience, you are bound to come across strategies that flop for your practice, as well as ones that go above and beyond expectations. Maintain a thorough tracking system so you can repeat useful strategies and let go of the ones that didn’t serve your highest goals.
Medical Notes and Mercedes Transcription
Transcribing medical notes goes much farther than keeping your patients’ digital records concise and organized. Note transcription ensures that patient data is easy to access, appointments are more efficient, wait times are reduced, and physician-patient time is optimized. All of these elements increase patient satisfaction, helping to increase patient and client retention at your practice, and improving profits, overall.
Mercedes Transcription specializes in rapid and thorough medical note transcription. Our team’s professional experience keeps us at the forefront of the transcription industry and allows our innovation to continue leading your practice through healthcare’s digital revolution.
To learn more about our services or to get started on a more efficient practice, reach out to our customer service representatives, today.